Quo vadis mei mercatus? 2021

Consumer-centered innovation starts with the identification of development areas in the market. Two dimensions are brought together: The current brand landscape with prevailing codes and emerging segments. And the visions, value systems and basic attitudes of consumers. By superimposing both levels, dynamics can be identified, from which unoccupied opportunities for new brands can be derived. Pure inspiration for your strategic brand and portfolio planning is guaranteed. Curious?