Future Workshop October 2018

User-centered innovation

"Focusing on customer benefits in product development". "Listen to the customer more intensively, understand their emotions and values" - that was the quintessence of the participants at the end of the Innovation Forum. In the modern Audi terminal at Auto Wichert in Hamburg Langenhorn, twenty managing directors and executives learned about three methods in the innovation process during the workshop, using case studies to help identify user wishes and values.